Last night’s first general election debate between Rishi Sunak and Keir Starmer was watched by an average of 4.8M viewers, falling more than 2M behind the previous debate in 2019.
The Julie Etchingham-hosted ITV ding dong, which was produced by MultiStory Media and lasted just more than an hour, peaked with around 5M towards the end, according to Barb data supplied by overnights.tv.
It fell behind the previous head-to-head between Boris Johnson and Jeremy Corbyn in 2019, which garnered an audience of 7M. TV debates have become an established part of the UK general election landscape since the 2010 program, which was watched by almost 10M, and this one was a feisty affair.
Speaking to a wealth of topics including tax, the National Health Service, education, immigration and even the advice they would give to England soccer manager Gareth Southgate, Sunak appeared to have come out the better via polling and press reports, but only just.
Read more on deadline.com