BreAnna Bell Sony Pictures Television’s nonfiction group is expanding. Eli Holzman, Sony’s President of Nonfiction Entertainment and co-president Aaron Saidman have revealed Gena McCarthy’s Unconventional Entertainment has signed an overall deal with SPT.
As part of the agreement, Unconventional will develop, sell, and produce original formats in core genres including relationships, home, food, survival, Americana, competition, and crime, with SPT providing all associated production services.
Known for her extensive resume which includes several long-running franchises like “Married at First Sight” and “Project Runway,” McCarthy has held senior positions at Discovery, TLC, We TV, Lifetime, and FYI.
Holzman and Saidman said, “Gena’s incredible body of work is undeniable. Throughout her career, she has consistently made hits that resonate with wide audiences while innovating in the nonfiction space.
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