‘Gamified Giving’: Roar Social App Targets Gen Z by Blending Game Functions and Charitable Donations
variety.comCynthia Littleton Business Editor It’s a social media app that blends TikTok-esque user videos, mobile gaming and donations to charitable causes.
Robert Weiss, a TV producer-turned-executive-turned digital entrepreneur, calls it Roar Social, and he’s spent the past three years fine-tuning the app experience that he has dubbbed “gamified giving.” Backed by $10 million in seed funding, Roar Social is set to launch beta form later this year on Apple’s App Store.
Weiss has been nurturing the big idea behind Roar Social for more than 10 years. But it was during the hard early months of the pandemic, in August 2020, when he felt the time was right to dig in to developing an platform designed to bring one-swipe ease to making charitable donations via an entertaining digital media experience.
The emergence of the TikTok video format changed everything. Now Roar Social has a video vehicle to encourage blue-chip brands to support social media creators who post content via the app.
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