Fulwell 73 and SpringHill Co. Join Forces to Grow in Film, TV, Documentary, Live Events and Branded Content
variety.comCynthia Littleton Business Editor The SpringHill Company and Fulwell 73 have joined forces in a merger of equals that aims to make the enlarged company a bigger player across TV, film, live events, branded content and commercials and consumer products.
SpringHill, the production banner headed by LeBron James and his longtime partner Maverick Carter, will come under the same roof as Fulwell 73, the company founded nearly 20 years in the U.K.
ago by partners Ben Winston, Leo Pearlman, James Corden, Ben Turner and Gabe Turner. The new company will have offices in Los Angeles, New York, London and Sunderland in the U.K.
Carter and Pearlman, who is based in London, will serve as co-CEOs. The deal is expected to close by year’s end. SpringHill has been busy with a wide range of documentaries, sports-related unscripted content and “The Shop,” the HBO series hosted by James and Carter that feature celebrity friends in a barber shop setting to “speak honestly on sports, music, pop culture and more.” SpringHill is working on everything from a docuseries on USC women’s basketball star JuJu Watkins’ (“On the Rise: JuJu Watkins”) to the “A Motown Christmas” holiday special from NBC and Peacock.
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