Freeform Introduces New “Transformative” Logo

deadline.com:

There probably has been no other television network that has changed its brand identity more times than Freeform. Starting as CBN Satellite Service 45 years ago, it was subsequently renamed CBN Cable Network, CBN Family Channel, The Family Channel, Fox Family Channel and ABC Family until Disney’s younger-skewing network adopted its current Freeform moniker in 2016.

The brand transformation did not end there. Two years after ABC Family became Freeform with a multi-color lettering (Bottom right in the image above), the logo underwent a radical transformation with an emphasis on the two “F”s and the introduction of a tagline, “a little forward” (Top right).

Both redesigns were done under former Freeform President Tom Ascheim, who departed in 2020. Two years into her tenure as Freeform President, Tara Duncan is putting her own stamp with a brand refresh.

A new logo, which again marks a significant departure from its predecessors, launched in early September with the premiere of The Come Up.