Fox Seeks at Least $7 Million for Commercials in 2025 Super Bowl (EXCLUSIVE)
variety.comBrian Steinberg Senior TV Editor These days, it’s never too early to start talking about the Super Bowl. Fox Corp’s 2025 broadcast of Super Bowl LIX is nearly a year away, slated to air Feb.
9 from New Orleans. During early talks with potential advertisers, however, the company is already making a bid to sell 30-second ads for at least $7 million each, according to three people familiar with the matter.
The price could mark a slightly higher starting point in negotiations than that established by Paramount Global, which aired Super Bowl LVIII in February to a record audience and initially sought between $6.5 million and $7 million for a half-minute ad berth.
Fox declined to make executives available for comment. Super Bowl pricing often doesn’t emerge until later in the year — or at least until the start of the industry’s annual “upfront” market, when U.S.
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