Fox Craves Bigger Cut of TV Rivals’ Food Advertising Dollars (EXCLUSIVE)

variety.com:

Brian Steinberg Senior TV Editor Fox is hungry for a different kind of advertising dollar. The Fox Corp.-owned broadcast network has thrived for years on outlays from movie studios and fast-food chains, but in 2023, it’s looking to expand its relationship with something that might be more hearty.

Armed with its recent launch of the Studio Ramsay Global with celebrity chef and entrepreneur Gordon Ramsay, Fox is eager to court more food advertisers and marketers who are eager to woo consumers who like food experiences. “We are really the only broadcast network with any food-related programming, over 80 hours a year,” says Suzanne Sullivan, eecutive vice president of ad sales for Fox Entertainment, in an interview.

Fox hopes the combination of Ramsay’s shows on its broadcast network and a new spate of short-form content that will be available on Tubi with the launch of a FAST channel that make use of Ramsay’s tens of hours of Fox content will whet Madison Avenue’s appetite for the concept.

In the recent past, Fox has sought between $75,000 and $100,000 for a 30-second spot in such programming on linear TV, according to a person familiar with the matter.