BritBox International, the streamer run by the BBC and ITV, has hired former Hulu and CBS executive Robert Schildhouse. Schildhouse joins as EVP, North America and GM, Group Marketing Services.
Based in New York, he reports to BritBox International CEO Reemah Sakaan. His hire comes after restructured earlier this summer.
The move saw it move to a two-region structure, which brought with it promotions for Moira Hogan and Neale Dennett, where it signaled its intention to hire a U.S-based GM.
He will oversee the streaming service in the U.S. and Canada and lead its centralized global marketing team. Schildhouse joined Hulu prior to its launch in 2008 and becoming leader of its content acquisition team.
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