Former Goop boss: My body was ‘punished’ and ‘distorted’ by cleanse culture

nypost.com:

Netflix series “The Goop Lab.” But in 2020, Loehnen — then the brand’s chief content officer — stepped down after working closely with Paltrow for seven years.

At the time, Loehnen cited a forthcoming book for Dial Press as a reason for her departure. But her recent comments on Instagram suggest otherwise.“So when I left my last job at Goop almost two years ago, I decided to foreswear all cleansing,” she began in a Reel on Tuesday.“To me, it had become synonymous with dieting and restriction and I felt like I was not in a healthy relationship with my body, where I was always trying to punish it, bring it under control.

And I’ve been eating like a teenager for two years and enjoying it, to be honest,” Loehnen explained in the video with more than 9,000 views.Loehnen also blamed problematic wellness trends for her “distorted” body image.In the caption, the former ghostwriter of 11 book titles rejoiced in the “full rebellion” she launched after quitting Goop, calling the breakup “healthy in terms of letting go of ideas of what my body should look like as a 42-year-old who has had two kids.” (Paltrow, for comparison, is 49 with two teenagers.)“Wellness culture can be toxic,” Loehnen added before a segue into a plug for Kroma Wellness and their liquid “five-day cleanse” of broths, smoothies and lattes.But this time will be different, she insisted, by skipping weigh-ins and giving herself room to stretch the parameters of the diet.“I’m just trying to get to a place where I can again be in conversation with my body,” she continued, implying that “those conversations had become distorted” during her time at Goop.“I refuse to punish myself with food, or hold myself under the weight my body seems to want to be anymore,” she.