Former Amazon Video Exec Soumya Sriraman to Lead Streaming for QVC, HSN

variety.com:

Todd Spangler NY Digital Editor Soumya Sriraman, most recently head of Amazon’s Prime Video Channels, has been hired by Qurate Retail Group, the parent company of QVC and HSN, as president of streaming.

In the newly created role at the John Malone-controlled company, Sriraman will lead Qurate Retail’s streaming commerce business, which includes the QVC+ and HSN+ streaming services and QVC’s and HSN’s expanding presence on digital livestreaming TV.

Sriraman joins the company effective Sept. 7, reporting to Mary Campbell, president of vCommerce Ventures (the business unit that operates the company’s streaming service).

Sriraman spent two years leading Amazon’s Prime Video Channels in the U.S. and exited the role this summer, as first reported by Variety.