‘For Love & Life: No Ordinary Campaign,’ Inspiring Story Of Couple Who Founded I Am ALS, Draws Support From Katie Couric & Phil Rosenthal – Deadline Studio at Prime Experience

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Brian Wallach has more fight in him, more grit, than seems humanly possible. The attorney and former Obama White House staffer was diagnosed with ALS at the age of 37.

He could easily have resigned himself to a cruel and unfair fate at that point, but instead he and his wife Sandra Abrevaya chose to battle on – not just for themselves and their family, but to benefit everyone affected by ALS and other conditions like Alzheimer’s and Parkinson’s.

Their story is told in the documentary For Love & Life: No Ordinary Campaign, which premieres May 28 on Prime Video. Watch the interview here and see photos from the event below. “I am most proud of the fact that we took a disease that nobody knew and made it a centerpiece in the fight against neurodegenerative diseases,” Wallach said as he made an appearance at the Deadline Studio at Prime Experience in Hollywood.

Abrevaya echoed that: “I’m really proud that we’ve had a big impact not only on ALS but on Parkinson’s and Alzheimer’s.” The couple co-founded I Am ALS, a nonprofit “patient-led community that provides critical support and resources to those living with ALS, caregivers and loved ones.” The documentary shows how Wallach, Abrevaya and their allies have led a successful campaign to dramatically increase federal funding into research towards treatment and a cure for ALS (also known as Lou Gehrig’s Disease).

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