‘For Life’ Premiere Demo Rating More Than Triples In Live+35 Multiplatform Play

deadline.com:

By Nellie Andreeva Co-Editor-in-Chief, TV Following a modest linear Live+Same Day debut, ABC’s new midseason legal drama For Life is showing some strong digital legs.

After 35 days of delayed viewing on linear and digital platforms, the series debut of For Life grew to 8.6 million total viewers and a 2.53 rating among Adults 18-49.

That is an increase of +5.4 million total viewers and by +242% among Adults 18-49 from Live+Same Day to Multiplatform+35 Day.

Without multi-platform play factored in, For Life‘s 18-49 rating rose by +100% from its Live+Same Day to s Live+35 Day, the biggest playback increase for any new broadcast midseason debut — scripted or unscripted — this season.