Firms attend VisitScotland events to boost travel to South Lanarkshire

dailyrecord.co.uk:

Businesses from South Lanarkshire attended events held by VisitScotland in London to raise the profile of the region on the international stage.Errington Cheese and Crossbasket Castle took part in two-day appointment-based workshops, called business development missions (BDMs).They met with representatives from destination management companies and tour operators for China and East Asia, and North America and Australia, whose job it is to create travel packages and experiences for leisure clients.The events, which included an evening networking reception at Scotland House, were sponsored by Ian Macleod Distillers and Scotland’s Tay Country and aimed to help the businesses build travel contacts in those markets to help them reach new visitors.The Lanarkshire Live app is available to download now.

Get all the news from your area – as well as features, entertainment, sport and the latest on Lanarkshire’s recovery from the coronavirus pandemic – straight to your fingertips, 24/7.The free download features the latest breaking news and exclusive stories, and allows you to customise your page to the sections that matter most to you.Head to the App Store and never miss a beat in Lanarkshire - iOS - Android It is important for Scottish businesses to work closely with these travel professionals as, according to visitor research, 67 per cent of long-haul visitors to Scotland use a travel intermediary to book accommodation while 63 per cent book their activities and experiences in advance of their trip.Organised by the national tourism organisation, the events are part of VisitScotland’s low-cost business development programme, helping businesses engage with destination management companies, and tour operators, at in-person events,