Critical Content Boss Jenny Daly Talks Going Global, Prepping Formats With ‘Physical: 100’ Team & Rebooting ‘Storage Hunters’ As Firm Strikes Deal With Germany’s Leonine
deadline.comEXCLUSIVE: Critical Content, the company behind shows such as MTV’s Catfish and NBC’s Celebrity Game Face, is moving into the next phase of an international formats strategy after closing a deal with German powerhouse producer Leonine Studios.
The company, which is run by Jenny Daly, has now struck eight international deals across countries including Australia, Korea, Belgium, France and Dubai as it looks for fresh formats that can be produced both internationally and in the U.S.
The first-look deal will see Leonine, which runs companies like SEO Entertainment, which remade Jimmy Fallon’s That’s My Jam locally, develop and produce Critical formats in Germany.
Daly said that Critical was looking forward to “tapping into their well of incredible talent” and “working together to bring new formats to life”, while Jochen Köstler, Leonine’s EVP Non-Fiction said the deal would “not only broaden our positioning but also provide exclusive access to exciting IP, aligning with our key strategic goals”.
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