‘Firestarter’: Blumhouse & Weed Road Pictures Reboot Of Stephen King Classic To Go Day & Date Theatrical & Peacock

deadline.com:

Universal already had May 13 this year reserved for a Blumhouse movie, and it turns out that’s Firestarter. The movie will go day-and-date on Peacock too as the streamer needs to up its paid subscriber count.

Firestarter is the only wide theatrical release on May 13, and follows the weekend after Disney/Marvel’s Doctor Strange in the Multiverse of Madness.

This is the fourth Universal theatrical release to go day-and-date on Peacock after The Boss Baby: Family Business, Blumhouse/Miramax’s Halloween Kills and this weekend’s romantic comedy Marry Me starring Jennifer Lopez and Owen Wilson.

It’s technically five NBCUniversal movies going theatrical day-and-date on Peacock this year, if you count the upcoming release of Focus Features’ Sundance acquisition Honk for Jesus.