FAC launches database of venues charging zero commission on merch
nme.comPeter Hook, the ‘100% Venues’ database aims to address the “outdated and unfair” practice of performance spaces charging acts a commission to sell their merch at gigs.“When fans buy merchandise from artists that they love, they want and expect that their money will go to supporting that artist,” the FAC explained, adding that the relationship between acts and venues is “essential and inseparable”.It states that the sale of official merch is “one of the key revenue sources” for musicians, and has launched the new directory “to ensure the current system is made fairer for touring artists”.Venue bosses can sign up by completing a one-minute form, with the FAC also encouraging acts to share the spreadsheet with their fanbase and the wider music community.
You can find more information here.“Using a collective voice will be the way to promote change which will subsequently support live artists in the future,” the FAC wrote. “With a large database, other venues will more likely reconsider their fees and reassess how much they want to be charging their booked artists.”Expressing his backing of the initiative, Peter Hook said: “You’re treated like gods in the dressing room and then robbed blind on the merchandise stall.
I fully support this campaign and have been very vocal about this injustice to artists and fans for years. I fail to understand why these charges are so high?”David Martin, FAC CEO, added: “The relationship between artists and venues represents one of the most important partnerships in the music ecosystem.
These 100% Venues are leading the way, enabling artists to take home 100% of merchandise revenue.“This makes selling merchandise at gigs worthwhile for artists, creating a fairer and more sustainable touring.
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