100 Years After Breaking Barriers, Madam CJ Walker Launches a New Hair Care Line

glamour.com:

Glamour. “She was mentored by other Black women. When she finally had the chance and was in a position, she opened doors for other Black women.

She was a Watcher Woman until she was 38. But then, she invented this formula for hair care products, and realized that she was addressing a need that other women had.

As she traveled around selling the products, she saw that those women were really happy to have hair care products, but what they needed was education and economic independence.

She made that as much a part of her mission as the products themselves."Bundles worked with Sundial Brands CEO Cara Sabin, Walmart Merchandising Director of Specialty Hair Angel Beasley, and Walmart Omni Associate Merchant Lynn Nestor to develop the new line, which brings the history Madam Walker to 2022 and most importantly, Gen Z. “What really ties everything together is our Scalp to Strand System, that is a nod to Madam CJ Walker and her original iconic product, the Wonderful Hair Grower,” Sabin says. “We're targeting a younger consumer.