Expocine, Latin America’s Largest Movie Theatre Trade Show, is a One-Stop Shop for Brazil’s Distributors, Exhibitors
variety.comMarcelo Cajueiro Sao Paulo, Brazil – Expocine 2024, the largest and most important business gathering of the motion picture theater industry in Latin America, takes place in Sao Paulo from Oct.
8-11, as Brazil’s theatrical market slowly recovers from COVID-era slowdown and Hollywood double strikes. After a decline during the pandemic, the total number of screens in Brazil is currently 3,530, slightly up from 3.507 at the end of 2019.
The country’s B.O. is also gradually recovering but has still not reached pre-pandemic levels due mainly to the lack of U.S.
films, a consequence of the Hollywood double strike. “Brazilian exhibitors are resilient,” Lucio Otoni, president of the Federation of Exhibitors in Brazil (FENEEC), told Variety. “We have reasons to believe that 2025 and 2026 will be better, not only because we will have a stronger lineup of films but also because the Brazilian economy is improving.” Reflecting the market recovery, Expocine 2024, now on its 11th edition, is expected to at least equal the record attendance of 2,700 in 2019, said Marcelo Lima,CEO of Tonks, Expocine’s organizer.
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