‘Exorcist’ Reboot ‘Obviously’ Couldn’t Open Against Taylor Swift’s ‘Eras Tour,’ Says Jason Blum: ‘It’s Too Risky…We Bowed Our Head’ to Her

variety.com:

Zack Sharf Digital News Director Universal Pictures and Blumhouse thought they had the perfect release date for their upcoming “Exorcist” reboot: A Friday the 13th in October, the spookiest month of the year.

But it turns out the only thing more terrifying than that cursed day is Taylor Swift. Once the Grammy winner announced her “Eras Tour” concert film was opening on Oct.

13, the studios bumped up the release of “Exorcist: Believer” to Oct. 6 “The one thing that scares me to death is Taylor Swift!” Blumhouse founder and “Exorcist” producer Jason Blum recently told Entertainment Weekly. “We had this amazing Friday the 13th in October, which is the single best day to release a scary movie,” he added. “Obviously, we moved off that [date] and we bowed our head to Taylor Swift.” At first, Blum toyed with keeping the Oct.

13 release date for “Exorcist: Believer” and launching an “Exorswift” movement, a nod to the Barbenheimer craze that swept the nation over the summer.