Exhibitors in Brazil Step Up Demand For Local Films With Walter Salles’ ‘I’m Still Here,’ ‘Noah’s Ark’ Among Potential Hits
variety.comMarcelo Cajueiro There is a tremendous demand for Brazilian features at domestic cinemas right now due to a combination of recently established federal government quotas for local pics and the low supply of U.S.
blockbusters resulting from last year’s Hollywood strikes, said participants of this year’s Expocine, Latin America’s largest theatrical distribution-based industry event held in Sao Paulo.A presidential decree set the quotas for 2024.
Exhibitors with more than 200 screens must reserve 16% of their screenings for Brazilian pics. The percentage is lower for smaller exhibitors, dropping to 7.5% for exhibitors with just one screen.The decree also establishes a 50% limit of occupation for a single pic – usually a U.S.
blockbuster – in an exhibitor’s circuit. If an exhibitor chooses to screen a blockbuster in more than half of their screening sessions, it must compensate within the year with screenings of local pics above the quota.Marcelo Lima, CEO of Tonks, Expocine 2024’s organizer, said that industry leaders are negotiating with the government to renew the quotas in 2025 with the same conditions.“Brazilian films have always been important for the market, but are more important now that there is a lack of U.S.
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