A24’s SXSW opener Everything Everywhere All At Once, Bleecker Street’s Infinite Storm and Sony Pictures Classics’ Mothering Sunday offer something that’s been rare of late at the specialty box office, fresh content and choice.They’re in a market with only one new studio wide release, Paramount’s The Lost City with Channing Tatum and Sandra Bullock.
And if that film does okay it’s a nice win for everyone, said a specialty distribution executive, since it appeals to an older and female demo that’s been hard to win back to theaters.
He’s got fingers crossed that the variant of the Omicron variant won’t make a new dent in the very slowly reviving market for non-superhero films.
He and others have noted week after week that no specialty recovery is really possible in any case without the consistent flow of new content that we’re just starting to see.In Daniel Scheinert and Dan Kwan’s kinetic sci-fi drama Everything, Everywhere All At Once (see Deadline review), Michelle Yeoh is Evelyn Wang, a neurotic, high-strung laundromat owner getting audited by the IRS.
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