ESPN’s New Game: Getting Sports Fans Ready for Parlays, Odds, Bets
variety.comBrian Steinberg Senior TV Editor One of the newer arrivals in the world of online sports betting is making a wager of its own.
Disney’s ESPN is no stranger to the world of gambling. The sports-media giant has aired a show devoted to sports odds and in the past struck partnerships with both Caesars Entertainment and DraftKings that helped it offer its subscribers links to betting.
Now it’s ready to put its own name behind the parlays. “What our competitors can’t touch is what we are going to offer, which is integrating with ESPN content,” says Aaron LaBerge, the chief technology officer of Penn Entertainment, and the former CTO for ESPN and Disney Entertainment.
ESPN and Penn struck a landmark deal in August of last year that will have the latter pay the Disney sports-media giant $1.5 billion in cash over 10 years, and grant it $500 million of warrants to purchase approximately 31.8 million common shares of Penn.
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