Sony launched its horror sequel Escape Room: Tournament of Champions early yesterday at 3PM making $1.2M in previews at 2,382 theaters.What’s the comp here?
Given the funkiness of the pandemic we can only look at recent genre stats, and the nearest title is Universal/Blumhouse’s The Forever Purge which did $1.33M in Thursday previews at 2,550 theaters from showtimes which started at 7PM.
Granted, Escape Room 2 is PG-13 and Forever Purge is R, respectively catering to two different demos: females under 25 and guys over 25.
A Quiet Place Part II‘s Thursday ($4.8M) is too big a brand, and New Line didn’t hold previews for Conjuring: The Devil Made Me Do It.
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