Entertainment Industry Backs Bill to Outlaw AI Deepfakes
variety.comGene Maddaus Senior Media Writer The entertainment industry has united in support of a bill to outlaw digital deepfakes and create the first-ever federal right to one’s voice and likeness.
A bipartisan group of senators, led by Sen. Chris Coons of Delaware, introduced a revised version Wednesday of the No Fakes Act, which would make it illegal to create an AI replica of someone without their consent.
The bill has the support of SAG-AFTRA, Disney, the Motion Picture Association — which represents six major studios — as well as the Recording Industry Association of America, the Recording Academy, and the major music labels and talent agencies. “Game over A.I.
fraudsters!” said Fran Drescher, the president of SAG-AFTRA, in a statement. “Enshrining protections against unauthorized digital replicas as a federal intellectual property right will keep us all protected in this brave new world.
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