Endeavor’s investment in the non-scripted space continues. The company, which owns talent agency WME, has invested in Jennifer O’Connell and Rebecca Quinn’s Velvet Hammer Media.
Endeavor, which also owns IMG and UFC, has taken a minority stake in the business. The deal comes after Deadline revealed in March that Endeavor was planning to invest heavily in the non-scripted space, after investing in Steve Michaels’ Asylum Entertainment Group.
O’Connell and Quinn launched Velvet Hammer in February after leaving Warner Bros. Discovery, where they had overseen non-scripted programming including FBoy Island for the then-named HBO Max.
Subsequently, they have scored greenlights for The Big Bakeover for The CW and Empty Nest Refresh for Roku. They also have development deals and projects in the works at Netflix and NBCUniversal. “Since starting VHM, we have been inspired by the support and well wishes we received from across the industry, including from our colleagues and crew we’ve worked with over many years,” said O’Connell and Quinn. “For the last several months, we’ve had the privilege of connecting with Rebecca Sanhueza and the team at Endeavor, who have shown a true understanding of what we aim to achieve and an unwavering commitment to our vision.
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