Jem Aswad Executive Editor, Music After weeks of rumors, it’s official: Elliot Grainge’s 10K Projects, home to releases by Trippie Redd, Ice Spice, Iann Dior and more, has launched a joint venture with Warner Music Group.
According to the announcement, the label, which was founded by Grainge — son of Universal Music chairman/CEO Lucian Grainge — in 2016, will become a standalone label within the WMG ecosystem, bringing its roster and team into the WMG fold.
Grainge will remain CEO of 10K Projects, guiding the company along with Co-Presidents Zach Friedman and Tony Talamo; Grainge will also join WMG’s global leadership team.
Terms of the deal were not disclosed; however, Ice Spice’s future recordings are not part of the deal and she will continue to record for Capitol Music Group.
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