John Hopewell Chief International Correspondent Marking its first corporate step in international expansion outside Spain, Madrid-based Zeta Studios, producer of “Elite” and “García!” has named Marcelo Tamburri, one of Latin America’s preeminent TV execs, to the newly-created position of director of international content.
Spun off from the sale of publishing house Grupo Zeta to Prensa Ibérica in 2019, and rebranded from Zeta Audiovisual, when it comes to individual titles., Zeta Studios boasts one of the biggest international reaches of any production house in Spain.
The appointment comes as Netflix preps the bow of “Elite” Season 7 on Oct. 20, making “Elite” one of the longest-running of streamer series and one of the most successful from outside the U.S., its Seasons 3 and 4 ranking in Netflix’s Top 10 of most-viewed non-English series ever on the OTT service with 334.8 million and 302.2 million hours viewed. “Love at First Kiss,” a romcom movie, ranked as No.
1 on Netflix global charts in the non-English film category in March. Tamburri’s appointment marks a strategic move which takes Zeta’s expansion to another level, however.
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