By Brian Steinberg Senior TV Editor After making a dash for football, advertisers are taking a trip to the golf course. WarnerMedia’s Turner Sports has sold out all its commercial inventory for its Sunday, May 24 broadcast of “The Match: Champions for Charity,” a tee-off simulcast at 3 p.m.
that day across TNT, TBS, truTV and HLN between two top-athlete teams. Tiger Woods and Peyton Manning will square off against Phil Mickelson and Tom Brady.
As part of the event, WarnerMedia and the golfers will collectively make a charitable donation of $10 million to benefit COVID-19 relief.
Madison Avenue’s intense interest follows similar demand for the recent broadcast of the NFL Draft on Walt Disney’s ESPN. Deciding to mount such a match amid the
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