Andrew Wilson Nintendo Switch PS4 PS5 Andrew Wilson Nintendo Switch

EA says ‘FIFA’ Ultimate Team preview packs have boosted sales

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EA CEO Andrew Wilson has said that the new Preview Packs introduced in FIFA 21‘s Ultimate Team mode have been “well received by the community” and boosted sales.As reported in PC Gamer, during an investors call on August 4, Wilson said that Preview Packs led to “an increase in engagement”, as well as “a higher rate of conversion of spenders.”“It was coming down toward the end of the season, so some of this data has to be taken in that context, but the team is committed to continuing to innovate in and around the offers and the programs that we put together for our players, and believe that we can continue to grow that business over time,” he added.The Preview Packs were introduced to Ultimate Team in June, allowing players to see what’s.

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