‘Dune,’ ‘Avatar’ Hollywood Marketing Agency Mob Scene Acquired by India’s Connekkt Media (EXCLUSIVE)

variety.com:

Naman Ramachandran India-headquartered Connekkt Media has acquired heavyweight marketing agency Mob Scene, the creative force behind campaigns for tentpoles including “A Complete Unknown,” “Dune: Part Two,” “Avatar: Way of Water” and “Barbie.” The deal positions Connekkt Media, which has outposts in the U.S.

and U.A.E., to expand Mob Scene’s creative marketing capabilities into new territories including the U.K., Europe, Middle East India and Asia.

Mob Scene, which serves as the marketing content gatekeeper for blockbuster franchises including “Fast & Furious,” “Stranger Things,” “Kung-Fu Panda” and “Minions,” will maintain its creative leadership under co-founder and CEO Tom Grane. “Joining forces with Connekkt Media marks an exciting new chapter for Mob Scene,” Grane said. “Their cutting-edge media technology and deep understanding of global entertainment align perfectly with our creative vision.

This partnership will allow us to push the boundaries of storytelling, expand our reach into dynamic new markets, and continue delivering innovative, emotionally compelling campaigns that resonate with audiences worldwide.” For Connekkt Media, which has made its mark in Asia with a combination of film production and AI-powered rights marketplace solutions, the acquisition represents a strategic expansion into North American territories.