Cynthia Littleton Business EditorSusan Brandt has been promoted to CEO of Dr. Seuss Enterprises, the privately held company that manages the rich vault of books and IP associated with the beloved author.Brandt has been with the San Diego-based Seuss Enterprises for 24 years, most recently serving as president.
2021 marked Seuss Enterprises’ highest revenue-generating year since its founding in 1993. Brandt is credited with expanding the company’s reach and helping to keep Seuss characters relevant to contemporary kids and their parents through partnerships, including notable ventures with Netflix, Warner Bros., PBS and Universal Studios through the Seuss Landing installation at the Islands of Adventure theme park in Florida.
Dr. Seuss was the pen name of children’s book author and artist Theodor Geisel, who died at age 87 in 1991. Dr. Seuss Enterprises was established by his widow, Audrey Geisel, who died in 2017.
Dr. Seuss Enterprises is now owned by a private foundation. Although it runs as a for-profit venture, all of the profits are donated to a number of charitable organizations, including the San Diego Zoo and the city’s The Old Globe theater.“It has been my distinct pleasure to work with Susan Brandt over the last twenty years, so I am delighted that the Geisel-Seuss Enterprises board of directors has decided to promote her to CEO,” said Brian E.C.
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