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Donna Kelce on NFL’s Newfound Female Audience, What She Texts Travis on Game Day and Her Super Bowl Essentials

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Meredith Woerner Deputy Editor, Variety.com If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

Taylor Swift’s influence at the 2024 Super Bowl isn’t simply about red and yellow friendship bracelets and adorable “Taylor’s Version” NFL-inspired sweatshirts.

The singer and songwriter’s recent run of game-day appearances in support of her tight-end boyfriend on the Chiefs, Travis Kelce, has also spurred an uptick in Swifties taking on an interest in football.

This trend is so powerful it actually inspired a Super Bowl ad from skin care line Cetaphil showcasing a father and daughter bonding over watching the Chiefs and Swift together.

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