Brian Steinberg Senior TV Editor Disney hopes the Grammys can sing a new tune. The annual music awards program, which has been shown on CBS since 1973, will move to Disney outlets starting in 2027.
The company said it will simulcast the kudosfest across ABC, Hulu and Disney+ as part of a 10-year deal that will make it the home of the event through 2036 and will include a series of music specials produced by The Recording Academy, the backer of the spectacle.
The deal means Disney will have rights to show the Grammys, the Super Bowl and the Oscars in 2027, a trifecta that will give the company new leeway to craft large ad packages with major sponsors.
At the same time, awards shows have lost some of their luster in recent years. Celebrities are easier to see on social media, meaning that the appeal of gathering them on TV has dimmed, because they can be spotted on X, YouTube or Instagram more readily.
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