Brian Steinberg-Senior president ESPN NHL Brian Steinberg-Senior

Disney Plans to Spread Sports Further Beyond ESPN

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variety.com

Brian Steinberg Senior TV EditorAn increasing amount of what ESPN does isn’t going to be seen on good ol’ ESPN.“Sunday Night Baseball” has been a mainstay of the Disney sports network since the show’s launch in 1990, but on August 8, the program will air on ESPN’s corporate cousin, ABC.

When ESPN this fall launches its first NHL season coverage in a decade and a half, a good chunk of the games will be made available for viewing by ESPN digital subscribers on Hulu.

In 2024, portions of ESPN’s Wimbledon coverage will turn up on ABC and the streaming outlet ESPN Plus. And in 2026, when Disney gets the rights to its first Super Bowl in 20 years, ESPN’s chief expects viewers will be able to watch several different broadcasts of the game across.

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