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Disney, Lionsgate, IBM and More Pull Ads From X After Elon Musk’s Antisemitic Remark

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Brian Steinberg Senior TV Editor Disney has joined a growing list of blue-chip advertisers who are pulling advertising and promotions from the social-media outlet X in the wake of a recent antisemitic remark posted by the venue’s owner, Elon Musk.

A Lionsgate spokesperson said Friday that the entertainment company “has suspended advertising on X because of Elon Musk’s recent antisemitic tweet.” The move comes as Lionsgate is marketing the release of “The Hunger Games: The Ballad of Songbirds & Snakes,” the latest film in its “Hunger Games” franchise.

IBM earlier Friday said that it had “immediately suspended all advertising on X while we investigate this entirely unacceptable situation.” Disney is understood to have followed suit on Friday.

Musk on Wednesday indicated on X that he supported a statement posted by another user that suggested “western Jewish populations” were “coming to the disturbing realization that those hordes of minorities that support flooding their country don’t exactly like them too much.” Musk reposted the remark and added “you have said the actual truth.” Axios reported Friday that Apple, one of the industry’s most influential marketers, had also pulled its advertising from X.

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