ViacomCBS and Disney have staked out familiar ground during mid-May for their upfront pitches to advertisers, but early signs indicate that 2021 will see continued rethinking of the annual ad-buying ritual.The ViacomCBS event will be held May 19, in virtual form due to ongoing Covid-19 restrictions on travel and public gatherings.
The single-day event follows a two-day edition last year, which was held May 18 and 19. This year’s upfront will highlight the offerings of the full network portfolio, from CBS to cable networks like Nickelodeon and MTV as well as streaming platforms.
CBS All Access will be rebranded next month to Paramount+.Disney, meanwhile, is making some significant shifts even as it preserves its presence in the traditional
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