Todd Spangler NY Digital EditorDisney has set pricing and date for the U.S. launch of the version of Disney+ with ads, while also hiking the monthly price of the Disney+ tier with no ads.
It’s also going to raise rates for Hulu — both ad-supported and ad-free versions — and introduce new Disney Bundle options.Disney+ Basic, which is the name of the plan with ads, will launch Dec.
8 in the U.S. for $7.99/month. That’s the price of the current ad-free version of Disney+, which at that time will bump up to $10.99/month, a 38% increase, and will be known as Disney+ Premium.The ad-supported version of Disney+ will include all the same content that is available in the ad-free tier, although some titles may not run advertising, according to the company.
Disney+ Basic will launch with about four minutes of ads per hour. It will start with 15- and 30-second spots but will expand to a “full suite of ad products” over time, Disney Advertising Sales president Rita Ferro said at an investment conference this spring.
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