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DirecTV Sets Deal To Continue Distributing NFL Sunday Ticket To Commercial Businesses As Consumer Rights Shift To YouTube

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DirecTV, which held the rights to NFL Sunday Ticket for nearly three decades until YouTube took over the package, has struck a deal to continue distributing it to bars, restaurants and other commercial businesses.

The satellite operator, which is owned by AT&T and private equity firm TPG, closed a multi-year agreement with EverPass Media, a specialist in delivering live sports and entertainment programming to businesses.

The arrangement begins with the upcoming NFL season. Sunday Ticket, whose main packages cost $249 or $349 per season, caters to NFL fans looking for a full menu of simultaneous games instead of the two or three regionally targeted ones offered on Sunday afternoons by CBS and Fox.

YouTube reportedly paid $2 billion a year in a 7-year deal for the package, which is available as an add-on to subscribers of YouTube TV or as a stand-alone option via YouTube’s channel store.

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