DirecTV Adds Environmental Channel EarthxTV to Lineup as Earth Day Approaches (EXCLUSIVE)

variety.com:

Michael Schneider Variety Editor at Large Just in time for Earth Day, DirecTV has sealed a deal to add the environmental lifestyle channel EarthxTV to its lineup.

EarthxTV will be added to the mix for DirecTV, DirecTV Stream and U-verse customers starting Saturday, April 15. This marks the widest distribution deal to date for EarthxTV. “EarthxTV is a great addition to bring to our DirecTV entertainment lineup in this week leading up to Earth Day, and we look forward to offering the service for years to come,” said DirecTV chief content officer Rob Thun in a statement. “We’re proud to engage with organizations that help benefit our environment and offer support to their grassroots efforts in the communities where our employees live and work.” EarthxTV is a new outlet launched in 2022 focused on topics such as biodiversity, climate challenges, sustainability and community.

Based in Dallas and owned by EarthX Media Inc., the channel is already in the U.K. and Ireland via Sky and Freeview, and in Latin America through Mexico’s Claro Video and TotalPlay. “We’re pleased to bring EarthxTV to DirecTV and deliver our eco-centric programming to their subscribers.

Our mission is to offer entertaining programming that turns a lens on the individuals and organizations working to make a difference in the world and inspire viewers to become positive environmental stewards starting in their own backyard,” said Rajan Singh, head of distribution for EarthxTV. “Working with DirecTV accelerates our ability to deliver programming that not only highlights the issues facing us but also accentuates the beauty of this planet we all share.” Here are other series coming to EarthxTV: “Reverend Gadget’s Garage “(Debuted Monday, April 3): “In an