Digital Marketing: A Special Report
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variety.comPaul Sweeting The business of marketing content moved away from traditional pillars like billboards and 30-second spots long ago.
Digital platforms are now taking an increasing portion of budgets in order to spread the word on the latest movies, TV shows and album releases via search, social and other new-media tactics.“Digital Marketing Impact Report,” the new 23-page special report by Variety Intelligence Platform, sponsored by Spotify, is an in-depth exploration of innovation in product promotion as explained by more than 40 top marketing executives at leading media companies including Netflix, Disney, Amazon and CNN.A recurring theme in their insights is the impact the pandemic has on even the best-laid marketing plans, which presented.
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