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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Dick’s Sporting Goods Kicks Off March Madness With NCAA Sponsorship Pact (EXCLUSIVE)

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variety.com

Brian Steinberg Senior TV Editor Dick’s Sporting Goods is getting ready to play a new game with the NCAA. The Pittsburgh company has been named the college-sports league’s official sporting-goods retailer, a new partnership that will become quickly visible during the NCAA’s “March Madness” basketball tournament and is part of a multi-million dollar deal that will give Dick’s on-court signage and exclusive access to select fan events.

Commercials purchased in game inventory from CBS Sports and Warner Bros. Discovery Sports, which televise the March Madness games, are a strong element of the deal.

Dick’s also plans to have a presence at NCAA women’s Final Four Open Practices, which has not had an active on-site sponsor in the past.

Dick’s plans to invest in media around the women’s basketball tournament on Disney’s ESPN. “We are excited to partner with the NCAA in our pursuit to change lives through sport for athletes and fans alike.

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