Diamonds and tracksuits: how the super rich styled jewellery in lockdown
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telegraph.co.ukmanufacturing antibacterial hand gel; others quietly waited for the storm to pass.But gradually it became clear that, rather than abandoning the bling altogether, a certain subset of customers were using their downtime to research and commit to their next big, bejewelled purchase.
As one diamond dealer told me: “it turns out that a global pandemic is the time billionaires come out to buy huge diamonds”.Now, looking back over the last 12 months, many jewellers tell me they’ve seen surprisingly strong sales.
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