Despite Nationwide Ban, Indian Viewers Are Finding Ways To Watch BBC Narendra Modi Doc
deadline.comEXCLUSIVE: The BBC’s controversial Narendra Modi documentary may have been banned in India but local viewers are still finding ways to watch it, according to analysts.
Global analysis firm Parrot Analytics ranked India: The Modi Question amongst its top 10 ‘global breakout shows’ outside the U.S.
for the first week in March, the most recent week for which it has data. The consumption data tracks viewing across YouTube, social media and includes piracy, which Parrot Communications Manager Wade Payson-Denney said is “particularly relevant in this case as the content was banned in India.” “The significant global demand suggests that Indian consumers worked around the ban,” he told Deadline.
Parrot’s metric gave The Modi Question a market multiplier score of 14.7, meaning that, for the week to March 3, the show had 14.7 times more demand than the average show worldwide across all platforms.
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