‘Deadpool & Wolverine’ Pumping $90M Second Weekend, ‘Trap’ Snaps $17M, ‘Harold & The Purple Crayon’ Leaves No Mark – Friday Box Office Update
deadline.comFRIDAY MIDDAY UPDATE: The summer box office rebound continues with, of course, Deadpool & Wolverine, bound to soar, but Warner Bros.’ Trapactually set to seize a bunch of cash.
Friday for the M. Night Shyamalan directed is $7.2M (including those $2.2M previews) for what’s a $17M opening in third place at 3,181 theaters.
That’s impressive for the exits this film is getting. What happened? A great trailer for a Shyamalan movie in which the studio and filmmaker weren’t messing around: We’re going to tell you the twist from the onset — Josh Hartnett is the killer.
But can he get out of the trap being set for him? The movie, similar to Longlegs, had low awareness and high interest on tracking, and that’s a sweet place for a title to be as indicates the movie can overperform. RELATED: ‘Trap’ Review: Josh Hartnett Tries Hard But Can’t Save M.
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