Todd Spangler NY Digital EditorInfluencer marketing platform company CreatorIQ is acquiring analytics provider Tribe Dynamics in a deal worth around $70 million, sources tell Variety.For marketers, the deal combines Tribe Dynamics’ analytics and benchmarking solutions — which have focused on beauty and fashion brands — with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud, according to the companies.CreatorIQ is paying a combo of cash and stock “in the $70 million range” for Tribe Dynamics, per sources familiar with the pact, making it one of the biggest M&A deals ever in the influencer-marketing category.
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