Creative and Marketing Execs Discuss AI’s Present and Future in Film at Sundance: ‘It’s Going to Touch Every Single Aspect of Production’

variety.com:

Abigail Lee The Variety & Adobe The Future of AI Filmmaking panel at the Sundance Film Festival featured a conversation by film executives about how AI is currently being used in entertainment as well as how it will shape the industry going forward.

The panel, moderated by Variety’s executive editor Brent Lang, featured Meagan Keane, director of product marketing at Adobe Pro Video, Dave Clark, The Promise co-founder and chief creative officer, writer and director Paul Trillo, who is also a partner at Asteria, Jason Zada, founder of Secret Level, and Angela Russo-Otstot, AGBO chief creative officer.

Keane explained the two different types of AI that make up this industry conversation: assistive AI and generative AI. The company is considering how AI can expedite filmmakers’ and artists’ workflow. “At Adobe, we’re still thinking about generative in ways of like, how do we remove pain points?

How do we help sort of remove the friction from the filmmaking process?” she said. Clark called AI a “tool” and that as artists, “we should be responsible for how technology affects our industry.” “I’m a traditional artist, and I went to Pratt, I studied fine arts.