Comcast Gets Max U.S. Bundling Rights Under Warner Bros. Discovery Renewal Deal
variety.comTodd Spangler NY Digital Editor Comcast and Warner Bros. Discovery announced a big, multiyear cross-company distribution pact — which includes a provision that lets Comcast bundle Max in the U.S.
Overall, the long-term agreements cover WBD’s portfolio of content for Comcast’s Xfinity and Sky UK and Ireland customers. Comcast has entered into renewal agreements that further the companies’ longstanding distribution relationship with WBD’s portfolio of linear cable networks for Xfinity TV customers, including TNT, TBS, CNN, Discovery, Food Network, HGTV, TLC, and Investigation Discovery.
Under the pact, Comcast-owned TV operator Sky will launch the Max app in the U.K. in April 2025. Comcast currently does not have plans to bundle WBD’s Max on its U.S.
platforms but it has the rights to do so down the road In addition, Sky will get U.K. distribution rights to HBO’s Harry Potter drama series in works at Warner Bros.
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