Columbia Records, Kakao Entertainment America Partner on K-Pop Group IVE
variety.comTamar Herman Kakao Entertainment America and Columbia Records have partnered to co-manage K-pop girl group IVE, it was announced on Thursday (March 23).
The collaboration is expected to boost IVE’s presence in the North American market, with Columbia, a subsidiary of Sony Music, supporting their upcoming album, “I’ve IVE,” due out April 10.
Columbia will assist with global music distribution, local marketing, and promoting the album, which will begin with the pre-album release of the single “Kitsch,” dropping March 27th.
IVE is produced by Kakao Entertainment subsidiary, Starship Entertainment. Columbia’s roster includes many popular artists, including Harry Styles, Lil Nas X, Miley Cyrus and Beyoncé. “This partnership aims to expand Kakao Entertainment’s music distribution network and elevate its position in the global market by leveraging Columbia Records’ unparalleled expertise in the North American music business,” reads a statement from Kakao released on Friday morning in Korea.
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