Cole Escola’s ‘Oh, Mary!’ Recoups $4.5 Million Broadway Investment
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variety.comRebecca Rubin Senior Film and Media Reporter Cole Escola‘s unconventional smash “Oh, Mary!” has recouped its entire production costs on Broadway.
The play, capitalized at $4.5 million, is the first show of the 2024-25 season to do so. After a sold-out, twice-extended run at downtown Manhattan’s Lucille Lortel Theatre, “Oh, Mary!” transferred to Broadway’s Lyceum Theatre on July 11.
The deranged comedy became the inaugural show in the theater’s 121-year history to gross more than $1 million in a single week.
It has broken its own box office record nine times, most recently for the week ending on Nov. 24 with $1.225 million. This production was slated to conclude on Sept.
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