CNN.com Subscription Plans Unveiled: Access for Premium Features Costs $3.99/Month, $29.99/Year (EXCLUSIVE)
variety.comBrian Steinberg Senior TV Editor CNN on Tuesday morning will take its second swing at trying to boost revenue from streaming video and digital content.
Most users of CNN.com will likely see no change in the experience they have each time they visit CNN.com, one of the biggest news sites in digital media.
Heavy users, however, will be asked to consider starting a subscription to the site, which will begin to offer more content behind a paywall that executives at the Warner Bros.
Discovery outlet hope will entice them to pay a little extra: $3.99 a month, or $29.99 a year. The company unveiled its subscription hopes in July. “The hope is that these are our first, very early steps to building a direct-to-consumer business,” says Alex MacCallum, executive vice president of digital products and services for CNN Worldwide, during an interview. “We want this to be a very robust business line that complements the affiliate revenue we have and our advertising revenue.” CNN is charting a return to subscription products after parent company Warner Bros.
Read more on variety.com
